Ep 107: Get Comfortable Talking About Money, with Ilise Benun

On this episode of THRIVE — sponsored by Workamajig — Kelly and Ilise Benun discuss the disconnect between the value of business services and the value of the person selling them. They give actionable steps to get more comfortable having the money conversation with prospects and clients.

Ilise Benun and I cover these points and more:

• Common struggles that agency owners deal with around money;
• The Proposal Oreo Strategy to help you talk about money during sales calls;
• How to guide the discovery conversation to further test the client’s readiness;
• Recommendations for creatives who are looking to improve their money conversations;
• Healthy tension and difficult conversations build lasting client relationships.

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

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Learn more about THRIVE at https://klcampbell.com/category/podcast/ 

CONNECT WITH ILISE BENUN:

Marketing Mentor

The Marketing Mentor Podcast 

LinkedIn

Twitter

Facebook

CONNECT WITH KELLY CAMPBELL:

LinkedIn

Instagram

Twitter

Work with Kelly 

LINKS MENTIONED: 

Book - Worth It, How Getting Good at the Money Talk Pays Off

Book - The Creative Professional's Guide to Money

Thrive Ep 90 - Winning an RFP with Playfulness, with Sophia Story