Ep 160: How to Design Clear Messages, with Ben Guttmann

On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.

Ben Guttmann and I cover these points and more:

• How we experience fluency in messaging as consumers;
• The difference between complicated and complex;
• Five design principles to achieve the goal of fluent messaging; and
• Focusing on benefits, not features, to resonate with an audience.

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

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Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/ 

CONNECT WITH BEN GUTTMANN:

Ben Guttmann

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Simply Put: Why Clear Messages Win–and How to Design Them by Ben Guttmann (Amazon)

EP 73: Anti-Racism and Our Human Agency, with Ben Guttmann

CONNECT WITH KELLY CAMPBELL:

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Work with Kelly