Ep 148: What Responsible Marketing Means, with Lola Bakare

On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Lola Bakare discuss what is actually at the core of responsible marketing for agency leaders today.

Lola Bakare and I cover these points and more:

• Creating a positive ripple effect with responsible marketing that lives on past the event;
• Realizing the opportunity we have as marketers to make the world better;
• Understanding what it looks like to include the underserved or ignored with our marketing;
• What happens when brands choose to ignore responsible marketing; and
• How good marketers can respond when they are being met with resistance from lea

Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!

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Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/ 

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